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Māori approaches and leadership crucial for reducing smoking amongst Māori

Māori approaches and leadership crucial for reducing smoking amongst Māori

Research carried out by Whakauae Research for Māori Health and Development and the University of Otago, Wellington, looked at senior Māori policymakers’ and MPs’ views on how to achieve progress on smokefree homes, cars and community will be published today in the New Zealand Medical Journal.

 
 

Dr Heather Gifford lead researcher said policymakers thought indigenous approaches and leadership were critical for reducing smoking amongst Māori, with regulation by central and local government also playing a key role.

The study found tobacco control should be a major priority for the Government because of the high rates of smoking among Māori and the huge health impacts.

Dr Gifford also said Māori specific social marketing, which harnessed Māori values and health principles, particularly the health of children, was the preferred method for delivering effective messages on tobacco and smoking reduction.

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